All posts by Aaron Weiner

Winter Tune-up Special

Special Winter Tune-up Pricing Starts Today!

Bike Tune-ups

Now through the end of February you can bring your bike in and get a seriously discounted Tune-up Plus!  Down from $109 to just $89, this intensive tune-up will get your bike in top condition to tackle any of your cold-weather adventures or trainer sessions in your pain-cave.  Feel free to just walk on in with your bike, or you can call and schedule an appointment with our crack team of experienced mechanics!

Friday Night Fat Bike Rides


Join us for the Iowa City area’s only weekly fat bike ride!  It’s a no-drop stomp around Iowa City and the surrounding area.  We roll out from the shop at 6:30pm every Friday to hit trails, roads, areas without trails or roads, stuff that ought to be trails, stuff that has no business existing on this planet, etc.  This is a no-pressure, fun-focused ride.  3-inch tires or wider are HIGHLY recommended, but if you’re bold enough to try something skinnier, no one’s gonna stop you (though you may face some mild ridicule and sections where you’ll have to hike-a-bike).  No fat bike?  Check out one of the killer fat bikes in our rental fleet.

November Employee Bike Feature

Josh’s High-tech Road Machine

We got Josh and his fancy new road bike to slow down enough to chat with us this month – not an easy task, for reasons you’ll see in a moment.

First thing’s first – what bike is this?

A Trek Emonda SL7.


Describe this bike in six words or less.

Fast, comfortable, fun fun fun.

Why did you choose this bike?

I chose this bike because I felt it was a really good value, but more importantly it just checked all my boxes and made me want it.

Checked your boxes, huh?  So… what do you do with those checked boxes?

This is my road bike, anytime I’m on pavement this is it – but ideally I’d like to get back to racing.

What are the most exciting aspects of this bike for you, and what what do you consider most valuable?

I’m pretty tech-minded, and the Di2 really lets me indulge my inner bike geek; so of course I had to add sprint shifters and a climbing shifter.  I can change gears from any hand position on the bike.  The new R8050 also let me program my Di2 to synchro shift – no more worrying about having to shift the front derailleur, the internal computer does it all for me, I just tell it up or down.  I also added the Duotrap integrated sensor and Garmin to keep track of all my metrics.  But by far most important change I made was replacing the seat with a Prologo Scratch CPC – touch points and being comfortable are the most important part of any bike.


What’s your favorite memory (so far) of riding this bicycle?

Any/every time I ride it.

*cough*cop-out answer *cough* — Achem, excuse me.  And is there anything else you’d like to share about your experiences with this bike?

It’s the best bike I’ve ever owned, and that’s saying quite a lot.

Thanks a lot for chatting with us Josh, hope you and your new compu… I mean new bicycle are back to racing in short order!  We can always use more riders to heckle.  Join us next month for the next installation of the World of Bikes Monthly Employee Bike Feature!

October Employee Bike Feature

Bryan Wenzel‘s Cyclocross Superbike

First thing’s first – what are we looking at here?
  This black cyclocross machine is a 2015 Trek Boone 9. Nothing on this bike is stock, it was a custom build from the start.
– 40t front chainring, 11-32 cassette
Zipp 30 Course tubeless wheels with Clement MXP Tires
– Avid BB7 Disc Brakes
SupaCaz Bartape – super durable and tacky
Describe this bike in six words or less.

Big. Compliant. Fast…hopefully.

What initially drew you to this bike?

After starting my cyclocross racing career on a steel surly cross check and being successful with plenty of 3rd places I moved onto an aluminum cyclocross bike for a year or so. When Trek announced their new carbon cyclocross super bike in 2014 I had to have it! 3 years later I am still racing on this carbon steed and grabbing the occasional race win and loads of 3rd place finishes- it’s kind of my thing.

So besides adding to your box of bronze medals, what kind of use do you get out of this ride?
This is my primary cyclocross racing bike. This bike is only used from August to December each year for cyclocross racing and the occasional gravel ride. I try to keep this bike and all of its components in tip top shape so they preform perfectly on race day. I have another Boone that I train on that is set up nearly identical to this one so when race day comes up I am familiar with how the bike rides and feels.




You mentioned that the bike was a custom build from the get-go – which of the components you used in the build do you consider most valuable?
The SRAM Force CX1 drive train is the heart behind this bike. Not having to worry about a front derailleur and dropped chains offers peace of mind when riding through mud, sand, or shouldering the bike up a steep hill. I go back and forth between a 40 and 42 tooth chain ring depending on the race and the conditions.
The Zipp 30 Course wheels are the true all-star of this bike. These wheels are a bit wider than most other wheels on the market which allows me to run even lower tire pressures for better handling on tricky corners. Normally during races I usually run tire pressures ranging from 24-28psi, I wouldn’t feel confident riding at these tire pressures if I were to be using inner tubes, too much risk pinching the tube and getting a flat!

What’s your favorite memory (so far) of riding this bicycle?
My favoite memory on this bike was winning the 2016 Iowa State Cyclocross State Championship!

Very cool – anything else you’d like to mention about the bike before we wrap things up?
The isospeed decoupler saves my back during 60 minute races on varieties of terrain. Having a frame that is compliant yet stiff and responsive is all I ask for in a cyclocross super bike!
Thanks Bryan!  Good luck to you and the Boone in all your future races.  

It’s Time to Ride Fat(ish)

tiredDo you have trouble finding a tire size that fits you just right?  Maybe you’ve found your mountain bike a bit skinny for your needs, but a four-inch tire is just too fat.  Well fret no more!  World of Bikes is proud to carry a selection of bikes sporting plus-sized tires that’ll fit your riding style perfectly.  With more tire comes more traction and stability, but who says you have to sacrifice playfulness to get it?  These bikes are both nimble and ready to take on literally any terrain you can throw at them.  Come on in and take a spin on the Advocate Hayduke (a trail-crushing steel-machine), the full-squish Salsa Ponyrustler, or the playful Trek Stache.


Do you crush gravel, and speak for the trees?
The Lorax is here, and suits all your needs!


We’re happy to say that we’ve now got the Advocate Cycles Lorax in stock! This gravel crusher features a steel frame, carbon fork, and full Shimano Tiagra 2×10 drivetrain – and while it’s a perfect fit for any Iowa’s country roads, this amazing ride would also feel perfectly at home on a cyclocross course or a gnarly commute. Come on in and take a test ride!